Co-op Bank has opened a new branch in Maralal town in Samburu County, bringing the bank’s physical branches to 156 , deepening the bank’s channel strategy that includes digital banking.
The Co-operative branches are increasingly becoming service hubs to the network of Saccos who form the bedrock of the bank’s customers. Bank agents also depend on branches for cash management services.
Among those present during the event included Co-operative Bank Director Retail & Business Banking William Ndumia, Lekos Heights Building Manager Florence Ngendo, Hon. Maison Leshomo Samburu County Women Representative, Samuel Mukiti from the Co-operative Bank prayer team.
Others include Hon. Alois Lentoimaga MP Samburu North Rift with Maralal Branch Manager James Wachira and Acting Co-operative Bank Rift Valley Regional Manager Alice Maringa.
The bank has this year alone opened new branches in Nairobi, Kapenguria and Chogoria intended to expand and deepen the reach in cash-rich areas while also reaching out to underserved regions.
Chief executive Gideon Muriuki had earlier said the new sites for branches have been determined through rigorous market research and will blend with continued investment in alternative service channels such as agency banking.
“We believe there is no single channel that will displace all others. Rather, it is the investment in an optimal and balanced multichannel strategy that will offer a fulfilling experience to the customer,” Mr Muriuki said.