Billionaire diamond trader Ehud Arye Laniad’s pursuit of a plentiful penis has ended in his death.
The 65-year-old big wheel died of a heart attack at a private Paris hospital where he was undergoing a penis enlargement procedure.
Reports say the Israeli-Belgian died on the operating table.
Belgian media report that Laniad was stricken when a substance was injected into his penis triggering his demise.
His company — Omega Diamonds — confirmed his death.
“Farewell to a visionary businessman. It is with great sadness that we confirm that our founder Ehud Arye Laniado has passed away,” the company said.
One friend told Belgian media that Laniado had always been focused on his appearance and how others perceived him.
“The Argentinian: That is what we used to call him at Omega Diamonds because he looked like a Tango dancer.”
But his pursuit of a bigger penis ultimately led to his demise.
He reportedly owned a $50-million penthouse in Monaco, the principality’s most expensive. Laniad also was said to have had a penchant for celebrities and models.
“After living an exceptional life Ehud will be brought back home to Israel as his final resting place. He will be dearly missed by us all,” the company added.
He began his career as a masseuse in Tel Aviv before seeking his fortune in Africa where he developed a keen eye for priceless gems.