A lot has changed about Socialite Huddah Monroe after her cosmetics line dubbed Huddah Cosmetics which has been pursuing for several years now has really penetrated the market.
However, the socialite who turned business woman has noticed that bootleg make ups have been eating her profits away and instead of crying the government should do this and that, decided to take matters into her own hands.
Huddah decided to go undercover in a Buibui and strolled around town to see who exactly has been selling fake Huddah products. In an Instagram post, she shared how she walked around town without anyone noticing.
“The true definition of move in silence. It’s incredible how I did so much work yesterday, visited all my businesses in town.. Walked up and down from river road to luthuli avenue , & I know who is selling fake Huddah products and i’m coming for you all.” she said.
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She also went to her favorite eating spots and enjoyed a meal just like she used to do in the past while hustling.
“I also went to eat at the places I used to go wayyyy back & left without anyone noticing me,” Huddah said.
The success of her cosmetics brand has seen her become one of the first entrepreneurs on Cellulant’s augmented reality platform where buyers can try products before they purchase.
In 2016, Huddah, who was born Al Huda Njoroge, started her own lipsticks line. She started with a few lipstick shades and as demand especially from millennials grew, she increased the range to 11 shades, eye-shadow palettes and make-up wipes.
In a market with established foreign beauty brands, she priced her make-up favourably at Sh1,000 for a Huddah matte lipstick for instance, finding a niche among buyers who do not want to spend too much on make-up. Her lipsticks are also favoured by buyers who love unique, rich colours.