Business

Brand Kenya now ready for take off!

18/10/2018
Fahad

Merger of Export Promotion Council and the Brand Kenya Board will create Kenya Export Promotion and Branding Agency (KEPROBA) The establishment of KEPROBA is in line with an earlier Presidential directive on the key objective of the integrated National Exports Development and Promotion Strategy (NEDPS) which the Government launched mid this year, and aims at growing Kenya’s exports at an average rate of 25 percent per annum.

KEPROBA will be a one-stop shop for all trade promotion and branding activities covering local as well as regional and international engagements so as to eliminate duplication and hence create a uniform image of Kenya.


Further, Cabinet approved a Memorandum by National Treasury for the setup of a framework for Issuance of Government Support Measures which include Letters of Support, Letters of Comfort, Undertakings and Project-Based Guarantees.

The policy framework is aimed at standardising meaning, treatment and forms of Government Support Measures. The framework will also establish a clear and predictable process for the management of Government project-linked financial risks and liabilities while at the same time improving confidence in decision making as well as eliminating ambiguity in the application and issuance process.


The new measures are aimed at promoting the deployment of Private Public Partnerships as a preferred approach in the financing and delivery of projects in the country. This will go a long way in the implementation of key projects off-budget in line with the President’s recent pronouncements.

Cabinet was further informed that His Excellency the President will lead a strong delegation of horticultural farmers and traders to China in November this year for the 1st Shanghai Import Expo during which a number of trade deals will be negotiated and sealed.


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