Betika Empowering the Youth Through Sport

Gogo Boys Celebrate as Betika gives them an award.

Betika, the leading Kenyan sports gaming firm is at the forefront of changing the lives of local footballers.

The firm was the official sponsor for the first-ever battle of the super cups that saw the winners of the Kris Darling Cup take on the winners of the Karamoja Supercup.

The firm’s aim is to invest in the youth by nurturing their talent through Sports, Arts and Culture.

Mugai FC who are the Karamoja Supercup winners were flown into Nairobi by the Betting firm and were given five-star treatment in the city in preparation for the game at the Woodley grounds.

“At the heart of the community, sports is a way of life with the vision of getting a better life. One of the most striking things about observing the Mugai FC players during their training was their enthusiasm, something that is inspired by football but not confined to it.

Betika tournament in action.

Many of them have rarely been supported or even encouraged in their life before, but Betika provided just that support, giving them a sense of confidence that they channel into improving their own lives outside their village” Said Bramwell Karamoja Former Gor Mahia player.

Betika’s sponsorship included flights, accommodation, covid tests before the game, footballs and kits.

Betika’s support was to give a chance to the small team from Kakamega to play the big boys from the city and also give them a chance to be scouted by registered leagues in Kenya.

Gogo Boys who scored four goals at the tournament walked away with KSh250, 000 and Mugai FC who were the runners up with zero goals took home KSh100,000.

Speaking during the event, the firm’s Brand Manager, Mr Eric Mwiti said: “We are happy with the strides ‘Betika Na Community’ is making in transforming the lives of our youth.

Betika community tournament officials.

Sport has this unique power to celebrate our common humanity. It brings people together – allowing them to meet each other across boundaries, share a common love for the game, compete on equal terms, follow the same rules and respect differences even in competition.

You can see immediately the impact Betika is having on people, which is very powerful. You see someone grow before your eyes so you want to support them more, and you want to be able to empower them more.

We, therefore, intend to continue supporting the community teams and help them reach league levels.

We also call upon other industry players and sports stakeholders to join Betika in building Kenyan sportsmen and supporting our own”.

Mr Mwiti also noted that football in Kenya is improving and that the firm is committed to ensuring that it develops even further.

Betika Na Community has now grown into a massive movement with a huge following across the country.

Betika continues to reaffirm its commitment to investing in sports, arts and culture across the country in 2021.


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