Kenya Breweries Limited (KBL) has today announced a KShs 40 million sponsorship towards the 2019 Magical Kenya Open Golf Championship; a move that sees the alcohol beverage company secure rights to be the official alcoholic beverages partner for the tournament.
KBL added that it has secured a long-term partnership with the Kenya Open Golf Limited, the event organizers of the Magical Kenya Open Golf Championship, for an additional three years. KBL Managing Director, Mrs. Jane Karuku noted that the decision is founded on the fact that the Magical Kenya Open Golf Championship remains a long-term strategic partner for the organization.
“The Kenya Open is a perfect fit for Johnnie Walker, as it offers us a perfect platform to connect with our premium consumers. This sponsorship goes to show our commitment as a company in supporting sports in the country.” Mrs. Karuku said. Through its Johnnie Walker product range, KBL will provide a memorable experience to both the fans and players, “Everyone at this year’s Kenya Open should expect world class entertainment and a great experience, courtesy of the Johnnie Walker brand.” Added Mrs. Karuku.
