If you regularly receive hundreds of replies to your tweets, Twitter’s new feature could be an absolute game-changer.
The social media platform is developing a new reply moderation feature, which lets users hide replies under their tweets.
The feature was first flagged by Jane Manchun Wong, who posted screenshots of the feature on Twitter.
Michelle Yasmee Haq, Senior PM at Twitter, then explained the feature in further detail.
She explained: “We often hear from heavy Tweeters that they want to be able to protect their conversations.
“People who start interesting conversations on Twitter are really important to us, and we want to empower them to make the conversations they start as healthy as possible by giving them some control.”
While Twitter already features block, mute and report options, Ms Wong explained that these tools don’t always address issues.
Instead, the new feature will allow the person who started the conversation to hide replies to their tweets. These hidden replies would then be viewable by others through a menu option.
Ms Haq added: “We think the transparency of the hidden replies would allow the community to notice and call out situations where people use the feature to hide content they disagree with.
“We think this can balance the product experience between the original Tweeter and the audience.”
Twitter will begin testing the new feature ‘in the coming months.’