For the culture! Barrack Obama brings NBA to his ancestral continent, Africa

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It is god news for all Basketball players in Africa as former US President Barack Obama is going back to his African heritage and roots by teaming up with America’s elite basketball body, the NBA and the sport’s global governing body FIBA, to start a professional league in Africa.

The Basketball Africa League will initially have 12 teams and is slated to begin in January. Qualification tournaments will be held later this year to determine those clubs, with teams from Angola, Egypt, Kenya, Morocco, Nigeria, Rwanda, Senegal, South Africa and Tunisia expected to be among those taking part. No nation will have more than two teams in the league.

Obama, an ardent basketball fan, will have direct involvement in the initiative although his role has been kept under wraps it was announced on Saturday.

NBA commissioner Adam Silver told AP that Obama has told him he wants to “be directly involved with these activities in Africa.”

During a meeting of would-be sponsors, Obama spoke on a video saying, “I hope you know through sport, that if you put in effort, you will be rewarded.”

He added: “I hope you learn through sport what it means to play as a team, and even if you are the best player, your job is not just to show off but your job is to make your teammates better.”

Silver said Pepsi and Nike’s Jordan Brand — Charlotte owner Michael Jordan — are among the partners who have reached out to the NBA and said they want to be part of the Africa league.

The initiative is part of NBA’s plans to keep growing the game in Africa through the league and other activities.

“As we’ve been talking about this concept over the last several months, there’s been a tremendous reception from many of our NBA team owners … and in addition, several of the partners of the NBA have expressed a strong desire to work with us in Africa,” Silver said.

The NBA and FIBA’s involvement will include financial support and resources toward continued growing of the game on the continent, as well as providing training for players, coaches and referees and some infrastructure for the new league. Silver said there are 438 companies in Africa that generate more than $1 billion in revenue annually, but that sport there has not seen the same growth — yet.

“Africa is a huge economic engine,” Silver said. “And one place, though, where we haven’t seen enormous economic growth yet is in the industry of sport. And that’s something that we are all particularly focused on.”

The NBA has held three games in Africa since 2015, all of them selling out — two games in Johannesburg, the other in Pretoria. Many of the league’s current players and coaches, along with several legends and Hall of Famers, have been part of those trips.

“I went with them last year,” Basketball Hall of Famer Kareem Abdul-Jabbar said. “The NBA reaches out across the world.”

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The league has an office in South Africa, has helped create 87 learn-and-play facilities in seven African nations, and 13 players who were born in Africa on opening-night NBA rosters this season. The league also built an academy in Senegal that opened nearly two years ago.

“It’s a huge joy to see our partnership with the NBA enter unchartered territory as we work together for the first time to maximize the potential of professional basketball in Africa,” said Andreas Zagklis, FIBA’s secretary general.

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