Instagram is a disruptive ecommerce force, unlike some other social media networks. While it was first intended for photo sharing, it’s now a business platform, which can be used by anyone, including dropshipping ecommerce business owners. You may be thinking to yourself: how do people make money on Instagram? How does selling on Instagram differ from other types of ecommerce business?
In this article, we’ll discuss in-depth tactics that you can implement immediately, so you too can earn money from Instagram.
POST SOMETHING GREAT EVERY DAY
While your cat may be adorable, unless you’ve got the next Maru, nobody (not even Friskies) is likely to be interested in it if that’s all you post. Most successful Instagrammers are beautiful, interesting people who lead beautiful and interesting lives. Post the best pictures you can, and post them every day. You’ll want to make sure your images are not only pristine, but that they’re also unique. Definitely don’t go stealing anyone else’s content (that’s a BIG no-no), but take inspiration from others who post beautiful things. Hashtag if you must, but don’t be a cliche. Rolling Stone recently came out with a list of 100 Instagram accounts to follow (a list also sponsored by Fiat, so….).
GET MORE EYES ON YOUR SELFIES
In order to be a good candidate to brands, you’ll need followers (and not just your Aunt June and her cat). There’s a wide variety of opinions for how many followers you need in order to be viable as a money-making Instagrammer, but the minimum to use services like Popular Pays is 5,000. Most of the more notable fabulous Instagrammers have in the tens of thousands of followers, or more. Getting more followers increases your value to brands. Bloggers who charge thousands per post typically have a million followers or more.
FIND BRANDS TO WORK FOR/WITH
With companies like Popular Pays, you’re getting product samples or experiences in exchange for Instagramming about them to your pool of followers. What some fabulous types have found, however, is brands are also willing to work with the most followed of ‘grammers in order to create a buzz about their latest hoopajoop. Some, like Australian model Gabrielle Epstein, noted she can make more on Instagram in one day than she did over nearly a week of modelling. She often uses her agency to set up brand connections and posts images of herself with products to her over 100,000 followers.
PROFIT!
So by now you’re a big internet sensation! Congrats! No really, even if you’re not up to a million followers yet, you can still find ways to work with companies to make a little extra cash. You just have to follow the steps above, and you’ll be making new friends in no time. That is, until the next social media platform comes along and we all need new accounts, friends and followers all over again.
GET FOLLOWERS
Advertisers want to find new customers, so if you have thousands of followers you’re the perfect way for them to do so. It helps to have a target audience in mind when you start, engage with other Instagram users and – in case it wasn’t obvious – take great photos. There’s more tips here.
CONTACT ADVERTISERS
Don’t wait for a virtual knock on the door – tell companies about your thousands of followers and ask them if they want to advertise. The app Takumi allows users with more than 1,000 followers to connect with brands, but you can also try Snapfluence and InstaBrand.
PLACE PRODUCTS
You can get paid for promoting products – so fashion Instagrammers model clothes and celebrities are suddenly obsessed with teeth whitening cream. The important thing is to be transparent by using a hashtag like #ad or #spon.