FIFA has warned broadcasters to stop zooming in “hot women” fans celebrating during the ongoing World Cup tournament in a bid to tackle sexism.
The football governing body wants to crack down on images of attractive female fight in order to fight discrimination against women. It has since called on television broadcasters to avoid cutting away to attractive women celebrating in the stands.
In a press conference on diversity issues before England’s semi-final against Croatia, the FIFA diversity chief Federico Addiechi said, “This is one of the activities that we definitely will have in the future – it’s a normal evolution. We’ve done it with individual broadcasters. We’ve done it with our host broadcast services.”
The “hot female fan” trope is widespread in coverage of the World Cup. During Russia 2018, photo agency Getty Images came under fire after it published a photo gallery of “the hottest fans at the World Cup.” Getty later took down the gallery, calling it a “regrettable error in judgement” and said an internal investigation would be made.