The Supreme Committee for Delivery and Legacy (SC), the organisation responsible for delivering the infrastructure required for the 2022 FIFA World Cup Qatar™ will be giving fans at the 2018 FIFA World Cup Russia™ a taste of things to come in a little over four years’ time with a series of free-to-attend creative and interactive installations and events in Moscow and Saint Petersburg from 7-15 July. The SC has partnered with a range of Qatari organisations to launch creative campaigns that will showcase Qatar as a prime cultural and sporting destination to bring the country’s unique World Cup tournament concept to life.
The SC and its Qatar-based stakeholders will be hosting Majlis Qatar, a three-tiered pop-up space in the centre of Gorky Park in Moscow, that resembles a Bayt Al Sha’ar – a traditional tent common throughout the Gulf region, and which serves as the inspiration for the 60,000-seat venue, Al Bayt Stadium in Al Khor City and is designed to showcase the very best of Qatari hospitality. As one of the centerpieces of the campaign, the SC will also host the world’s first floating multimedia museum. Located on the Moskva River, near Gorky Park, museum visitors will be invited to travel to Qatar through an immersive multimedia show, where informational graphics on Qatar’s hosting plans will be projected on to walls, appearing to flow down into the river’s water.
The SC will also be launching a series of innovative ‘portals’ that will connect cultures and communities around the world. Digital portals will also be placed across Doha, Saint Petersburg and Moscow will allow fans to interact between the cities via live broadcasts, giving fans in Russia a real-time view of what life is like in Qatar. Furthermore, Moscow’s famous GUM department store will also play host to a football exhibition showcasing World Cup memorabilia and exhibits from Qatari stakeholders, including Qatar Museums and the Sheikh Faisal Museum.
Speaking ahead of the fan-focused activities, Fatma Al Nuaimi, the SC’s Communications Director, said: “It’s important that we give football fans a real taste of what’s to come when they visit Qatar for the next FIFA World Cup. Not only do we want to update them on how much progress we’ve made in our preparations for the tournament, since we won the hosting rights in 2010, we also want to introduce them to the country, our culture and what they can expect in 2022.”
The Qatari stakeholders contributing to the success of Majlis Qatar include the Ministry of Culture and Sports, Qatar Tourism Authority, Qatar Airways, Qatar Museums, Qatar Foundation, Katara, Souq Waqif, Doha Film Institute, Qatar Football Association, Qatar Olympic Committee, Aspire, Al Shaqab, beIN SPORTS, Al Kass, Ooredoo and the International Centre for Sports Security.