A lights-flashing and siren-sounding police escort led a convoy of vehicles through the streets of downtown Harare. Onlookers stood by the roadside, curious to know who was driven past. Only Zimbabwe’s president was known to travel by a motorcade. But this fleet was shorter, the vehicles not so top-of-the-range, plus there was a bus full of tourists.
It only heightened the curiosity. Inside the bus, Patrick Kluivert, Fernando Morientes, Gianluca Zambrotta, Julio Baptista, Marcos Senna and other now-retired once-renowned footballers sat tightly packed. As the convoy, on its way to the National Sports Stadium, passed by a jam-packed sports bar perched on top of an unplastered two-storey building, it drew only a few glimpses through the windows.
At that time, the World Cup game between Portugal and Morocco had the full attention of the football fans inside. Some of them were sitting on the floor due to a shortage of space. “It’s ED. I wonder where he’s going this time,” said one fan inside the bar, incorrectly guessing the motorcade was carrying President Emmerson Mnangagwa.
An empty ground as people snubbed President Mnangagwa who was the Guest. Zim Legends were playing World Football Legends in Harare. Also a number of Artists performed @nickmangwana @TembaMliswa @TogarepiPupurai @ZANUPF_Official @zanu_pf pic.twitter.com/i6YZJeH9jp
— Open Space (@OpenSpaceZW) June 21, 2018
The footballers were in Zimbabwe for an exhibition match against retired local players in a government-driven initiative to market the country as a safe and attractive tourism destination.
Mnangagwa visited the match during the second half which was interrupted for his arrival. The footballers were in the country for two days and were also taken to tourist attractions.
The government, through the Zimbabwe Tourism Authority, paid them $2.3m for the trip.
That is an enormous sum for a wobbly economy like Zimbabwe’s, and has, unsurprisingly, courted controversy in a country with more pressing priorities than a costly exhibition football match comprising former greats.
Zimbabwe is currently grappling with a cash shortage. The sight of people sleeping outside banks to withdraw as little as $20 was common in recent months.
Also, despite free entry, the turnout remained very low – only 5,000 turned up in a stadium that can seat 60,000.
It didn’t help the organisers that while the match was on, sports bars and betting shops throughout Harare were filled with fans watching the World Cup, unaware and uninterested in events taking place at the National Sports Stadium.
“It’s absolutely ridiculous,” local firebrand opposition politician and former finance minister Tendai Biti told Al Jazeera.
He added that the tour was ill-timed and a waste of money.
“Everyone in Zimbabwe is watching the World Cup. How do you have that kind of counter-attraction? It was bound to flop. Whoever was involved in organising that nonsensical game was motivated by corruption and malice.”
But according to the country’s tourism and hospitality industry minister, Prisca Mupfumira, Zimbabwe can reap benefits in the future by splashing a huge amount to host retired footballers.
“It’s a good investment,” said Mupfumira.
“These are big names. Just look at the number of people that follow them on social media. It’s like we are planting. It involves nurturing and watering. And we are already seeing the results of our efforts through the increased tourist arrivals in the past few months.
“We are saying Zimbabwe is open for business. Zimbabwe is a safe, beautiful and attractive destination; a land of wonders. Sport is a unifying factor. By bringing these legends to Zimbabwe and taking them to our major tourist sites, they are going to tell the world that Zimbabwe is a land of wonders.
“They are going to encourage others to come to Zimbabwe. The more tourists we receive, the more investment opportunities will be created for the country.”