After the Olympics, the FIFA World Cup is the biggest global sporting tournament around – and its official branding has attracted the world’s attention for decades.
As well as reflecting the essence of the tournament, the logo design also needs to convey elements of the host country – no mean feat for the branding agency that wins the account.
To mark the start of the Russia 2018 World Cup, we’ve taken a look back at eight of the best logos from World Cup tournaments since 1930.
We’re starting at the very beginning, with the first ever World Cup – held in Uruguay in 1930, when there were only 13 teams participating.
Although the tournament didn’t have a ‘logo’ in the modern sense, its unique look and feel was conveyed through a beautiful Art Deco-style poster.
This stylised Art Deco poster captures the spirit and drama of the game, as well as the aesthetic of the time.
Featuring an absract, stylised image of a goalkeeper making a save, clad in the Uruguay national colours, the poster captures the spirit of the game as well as the aesthetic of the time.