The UEFA Champions League brand for the 2018/19 season has been given new look will take hold from the 2018-19 season of the club competition. Developed in collaboration with Uefa’s marketing partner, Team Marketing, and London-based creative agency DesignStudio, the concept for the brand is to capture the “iconic moments of extraordinary feats of skill and ability that make Champions League matchnights so special”. The connected stars from the ‘starball’ in the usual UEFA Champions League logo are the centrepiece of this new brand identity. In addition, the blue colour palette derived from matchnights has been enriched with new magenta and cyan colouring to support the refreshed look.
Guy-Laurent Epstein, marketing director, UEFA Events SA: “The UEFA Champions League is a globally recognised brand in football, sports and entertainment. This brand refresh maximises the opportunities to engage with fans and stakeholders across new technologies and platforms.” The refined brand identity has been adapted to digital, mobile and social media platforms.
European football’s governing body, UEFA, revisits its competition brand identity every three years, in sync with the commercial cycle of broadcast and sponsorship rights. A new look for the Europa League was unveiled last week.