Rwanda has vehemently defended its decision to launch a partnership with EPL side Arsenal terming it as a proactive move to boost its tourism revenue. Rwanda Development Board chief executive officer Clare Akamanzi called critics of the deal ‘either ill-intentioned on ill-informed’.
Our national goal is to double tourism revenues to $800m by 2024, from $404m currently. This won’t happen by sitting and waiting, but by being proactive, and marketing Rwanda as a tourist destination in innovative ways. Now- Relax and let the world #VisitRwanda. 3/3
— Clare Akamanzi (@cakamanzi) May 26, 2018
Anyone who criticizes our deal with @Arsenal on account of Rwanda being poor or an aid recipient, either wishes for Rwanda to be perpetually so, or doesn’t understand that in any business, marketing costs are a key component of a company’s expenditures. 1/3
— Clare Akamanzi (@cakamanzi) May 26, 2018