Rwanda has become the official tourism partner of English football club Arsenal FC, whose players will sport a “Visit Rwanda” logo on their sleeves, the club announced Wednesday.
Rwanda’s leader President Paul Kagame is an ardent Arsenal fan and often expresses his opinions about the club’s performances during summits and on social media.
“The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way,” Arsenal’s chief commercial officer, Vinai Venkatesham, said in a statement.