Kenya’s legendary striker Dennis Oliech recently signed with Kenyan Premier League champions Gor Mahia on a two-year deal. His arrival alone brought matters a=to a stand still with the club website hanging for the better part of the day as thousands flocked in to confirm details of the signing.
So, can the KPL leverage on the striker’s influence to market itself and building an even stronger marketing strategy around legends and past players? Kenyans believes it is time for this to happen and move the Kenyan league a notch higher in competitiveness across the region.
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Kenyans believe that the striker who is the highest paid currently in the Kenyan Premier League could be used as more than just a player but a legend and ambassador for the league that has been facing challenges in selling its talents across the continent.
Oliech is expected to be a huge boost to Gor Mahia and Kenyans have taken to online platforms to give suggestions on the same.
KPL despite not being a football powerhouse resources are there correct that proper sound management is needed robust aggressive marketing.athletes got it right so can football.
— Sebata sa matedile (@sherrif295) January 2, 2019
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