The departure of Cristiano Ronaldo has caused more impact than imagined. Does Real Madrid regret it? In addition to losing a world class superstar from Cristiano Ronaldo’s departure to Juventus, Real Madrid will also lose a crucial part of the club’s marketing.
The Portuguese star has more than 330 million fans on social media, far more than Messi and Neymar. Ronaldo has created an advertising value of 400 million euros for his sponsors, and as a Real Madrid player, the club created a profit of 250 million euros per season. Among Real Madrid players, no one player’s fans can approach the 33-year-old player. Ronaldo is 43% more than all other players, even more than Real Madrid fans.
Last summer, Neymar left Barcelona. This time Ronaldo transferred to Serie A. In the second consecutive year, La Liga loses a poster boy. Without Cristiano La Liga, the sponsorship of the league will be difficult to plough in the kind of market revenue it has in the past few years. At the same time, the value of stock trading in Turin rose by 30%, while fans on Instagram increased by 11%, adding 1.1 million new users in just one week.
Cristiano Ronaldo also got the financial benefits he wanted. He successfully signed a four-year contract at the age of 33, with a salary of 30 million euros per season. At the same time, Ronaldo still retains his 100% personal portrait rights.