Betika, the leading sports betting firm are surprising their punters with six weeks of goodies with six million being won every week.
The sixth anniversary comes less than 6 months after Betika achieved its Superbrand status that has not only strengthened the brand’s position but also added a prestigious feel to its consumers and suppliers.
The general feeling is that they are engaging with the best brand in its category.
Betika is going over the top and out of the ordinary with their sixth anniversary celebrations, with one million being won every day for the next 6 weeks. The campaign dubbed “6 Weeks of Betika” will see over thirty-six winners receive one million shillings each.
Speaking during the cheque presentation ceremony for week one winners, the firm’s Senior Brand Manager, Mr Eric Mwiti said: “It’s a happy season for us and we’re elated to be sharing the cheer with our beloved customers. We’re happy to give out the first week’s millions after an incredibly competitive week. Betika is a Kenyan company and we take pride in giving back to our people.
“We are always happy to set the pace for our peers to rise to the challenge and support our own by giving back to worthy causes. Congratulations to this week’s winners! We welcome you to the winning team.
“Our social media pages are flooded with well-wishes and our customers happy about this campaign. We hope that by the end of these celebrations, we will have positively touched and changed some lives.”
Mr. Mwiti also noted that the level of commitment and devotion from customers to the brand has been a key factor to Betika’s growth.
He said: “Our customers have brought us this far, and they have to be at the center of our celebrations. Mr. Robert Karanja, who was our very first winner for this campaign, started betting with us from the very start when we only had USSD betting, and he has been
with us through all the good and bad times. Robert, you are a true Bingwa and it is such a great thing that you have won this great prize. Thank you for your commitment.”
In an effort to give back to the community, there is something for everyone. There is Ksh 32million more to be won, six days a week until the end of the football season. Please visit our social media pages to get more information and to win.
Key milestones over the past six years:
2016- Registered business name as Shop and Deliver Limited. Betika platform is officially launched inclusive of its Sportsbook (Pre-Match) product offering. Registered a USSD code, assessed and launched it. Had three employees.
2017- First sponsorship deal with Sofapaka and launches Betika App in May and virtual sports games launched in July
2018- Becomes Kenya’s online preferred market leader in July 2018, Launches USSD in Live Betting in October and signs on Ronaldinho Gaucho as Brand Ambassador
2019- Sponsored the National Super League and renames it to Betika National Super League. Launches the Betika Na Community (BNC) Initiative. Launches Betika 100 million Grand Jackpot (GJP) in August and the KES15 Million midweek Jackpot (MJP) in September
2020- Betika App experience upgraded to support faster downloads and navigation; Browsing in dark and light modes enabled. Betika sponsors Harambee stars Vs Comoros Match in November.
2021- Betika spreads its wings to become a Pan African Brand with presence in these markets: DRC, Ethiopia, Tanzania, Ghana, Nigeria. Betika sponsors 4 Kenyan teams to participate in the World Rally Championship and makes the Championship one of the best events in Kenya in 2021. Betika is voted as one of the ten best brands in Kenya to attain a Superbrand status. Has over seven hundred employees.