Leading betting firm Betika has injected millions into nurturing sports across the country as it seeks to shale up the vibrant industry.
In a move to show this, it has deployed football kits, nets and balls to over 200 football teams across the country.
The firm, which has in recent times been seen as the champion of sports in Kenya, participated in a kit deployment exercise in Camp Toyoyo grounds as part of its Betika Na Community initiative.
The program aims to invest in the youth by nurturing talent through Sports, Arts and Culture supports the youth in the community through provision of uniforms, financial support, kits, balls, nets and other sports equipment.
Speaking during the event, the firm’s Business Head, Mr John Mbatiah said, “We are happy with the progress Betika na Community has made in transforming lives in Kenyan communities. Since we began the initiative, we have been overwhelmed by sponsorship and event requests from football teams and clubs all over the country requesting for support.
Even though we have already deployed team kits, footballs and nets to over 1,000 football teams across the country, there is still a gap to satisfy all requests. We, therefore, call upon other industry players and sports stakeholders to rise up to the challenge and join Betika in supporting all the teams”. Mr Mbatiah also noted that the level of football talent in Kenya is improving and that the firm is committed to ensuring that it develops even further.
The firm hosted Jericho All-Stars and Kibera Black Stars to an exciting exhibition match after the kit handover exercises that saw the two teams walk away with 150,000/= in prize money.
Betika has carried out and supported many sports initiatives across the country with its flagship Betika Na Community football tournaments in Machakos, Meru, Kisii, Nyamira, Kakamega and Kisumu since November 2019.
This is in addition to a three-year sponsorship of Betika National Super League in a 100M partnership deal with Federation of Kenya Football (FKF) which has seen an increase in the level of competition in the league.