Football Kenya Federation will on Tuesday morning unveil betting firm Betway as the new FKF Cup sponsor, Opera News can report.
The domestic cup competition is currently without a sponsor after betting firm, Sportpesa pulled out due to a licensing row with the government that saw the multi-billion company close its operations in Kenya and in the process rendered hundreds of employees jobless.
With Sportpesa gone, FKF has now reached an agreement with rivals Betway that will see the betting firm take the competition’s naming rights. It is reported to be a multi-million three-year deal.
The competition serves as a qualifier for Caf Confederation Cup. The winner of the competition automatically qualifies for the continent’s second-largest competition.
Mombasa based Kenyan Premier League side Bandari are the current Cup holders. The Dockers defeated Kariobangi Sharks in last year’s final and in the process qualified for CAF Confederation Cup where they exited in the second round.
Meanwhile, the draw for the competition will be held on Tuesday as well. The competition is open to all FKF affiliated teams. The competition will start in the round of 64 and will be played in a knock-out format. The first round will be played between 18-19 January.