Rwanda Scores Another First, Inks Deal With PSG After Arsenal

From Africa to the rest of the world.

This is the story of a tiny East African country, Rwanda, that has set on a historic journey of setting precedents in everything.

From being one of the admirable democracies around the black continent to an emerging economic powerhouse, Rwanda has become second to non in marketing herself to the entire world.

PSG players advertising Rwanda in a new partnership.

While other countries like Kenya and Nigeria are trooping to western and Asian countries to borrow billions and burdening theie impoverished tax payers, Rwanda is inking deals that will, ultimately bring more economic freedom and stability to her ciitizens.

Rwanda, has taken a historic route by making deals with powerful and influential football clubs in the world a first one being with Arsenal and now with French side Paris Saint-Germain (PSG).

On Wednesday, December 4, Rwanda penned its second three-year partnership deal with PSG after its first one with Arsenal last year.

The partnership will see Rwanda being promoted as the best tourism destination as well as Made-in-Rwanda initiatives touching on fashion, agriculture (tea and coffee) and arts.

The partnership will further see Rwanda be the exclusive supplier of tea and coffee at PSG’s home ground, the Parc des Princess Stadium, when the new season kicks off.

In Kenya, the government launched a campaign to kick out football sponsors, mainly betting firms, which were ploughing millions into the country’s economy and now most clubs are on their death beds.

“Visit Rwanda has started being displayed on the stadium and on the shirts inviting everyone to experience all the country has to offer!” Rwanda’s sports ministry said in a statement seen by Opera Sports.

The move has excited and lit up online users who have lauded the brains behind the historic move urging other countries to follow suit.

Leave a Reply

Your email address will not be published. Required fields are marked *