INEOS 1.59 Challenge: The World Stops For Eliud Kipchoge


Kenyan marathoner Eliud Kipchoge is, on Saturday, set to make history by breaking the 2-hour barrier in Vienna, and everyone wants his piece. Every corporate entity wants to associate with him right now.

Apart from his partners Nike, Ineos, Maurten, Isuzu and NN Group, hundreds of other firms have jumped into his fame with unimaginable offers to their customers.

From brewery to retail companies, Eliud Kipchoge has now turned to be the super brand ambassador.

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The event’s organizers and sponsors ENEOS explained why they picked the Vienna.

CEO Fran Millar says a lot was put into considerations including climate stability. “We did a pretty comprehensive search. And we had some criterion that was set by performance team and by Eliud Kipchoge himself in terms of what he was looking for. They range from climatic conditions to environmental conditions,” she said.

Head of Meteorology at INEOS Walter Zwiefthofer says Vienna has the most favourable humidity and weather conditions.

“For humidity, we want something like 80% and about temperature 10 degrees Celsius where it feels most comfortable,” he said.

The event is scheduled to start at 9:15 am Kenyan time, and Opera News will be beaming live commentary.

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