Authorized Apple Reseller Personal Systems Limited, has launched its refurbished Apple products and accessories store at Yaya Centre, Nairobi.
The refit, worth over USD 50,000(Ksh 5,000,000) was fully funded by Apple through Redington; the Apple Appointed Independent Value Added Distributor for Africa.
Speaking at the launch ceremony, Redington Marketing Manager Ms Christine Judy said that as a true Value Added Distributor (VAD) Redington not only offers top-notch pick, pack and ship services, but offer also programs and services that add value to the distributed products that increase their value or worth.
‘ Our job is to offer value addition to products we distribute, that is why the success of this project is a boost to our portfolio and a continuation of our splendid partnership with Apple. The refitting of this store to boost the Apple in-store experience, Ladies and Gentlemen are one of the many assists we offer to our customers,’ she added.
Personal Systems Managing Director Mr Mahmood Khambiye noted that Mono-brand stores are the next big thing locally.
‘Our mission is to offer great customer experience, a wide variety of products and accessories but above all, when a customer walks into a store, they must feel wanted, welcome and appreciated, that is what this restore is all about; our customers,’ noted Personal System MD Mahmood Khambiye.
He added that the approach, which allows customers to experience Apple’s computers and devices hands-on and receive knowledgeable advice from the highly trained technicians, was the future of brand marketing.
‘As a technician and an AAR since the year 1994, I can authoritatively tell you that this approach is set to revolutionize marketing trends for Apple products locally while at the same time offering world-class Apple experience. The Apple experience is King, it is what drives us, it is why we strive to make sure our customers are catered to in a way only Apple can,’ said Mahmood.