Why Uhuru is the most popular leader in Sub Saharan Africa – report

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President Uhuru Kenyatta is the most popular leader in Sub-Saharan Africa while Indian Prime Minister Narendra Modi is still the most popular world leader.

This is according to the latest research by Burson Cohn & Wolfe for 2019 world leaders on Facebook, where the Kenyan head of state has 3.6 million likes while India counterpart with 43.5 million.

US President Donald Trump is in second place, with more than 23 million likes on his personal Facebook page.

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Jordan’s Queen Rania is in the third position with 16.9 million likes, reaching an Arabic and English audience well beyond the 5.8 million Facebook users in Jordan.

In terms of interactions, Brazil’s new President Jair Bolsonaro, who took office on January 1, 2019, has dominated the rankings of World Leaders on Facebook. His Facebook page has registered more than 145 million interactions.

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The study, using aggregate data from Facebook’s CrowdTangle tool, analyzes the activity of 962 Facebook pages of heads of state and government and foreign ministers, 50 more than in the 2017 study.

As of March 1, 2019, the pages have a combined total of 345 million page likes and published 449,739 posts in the past 12 months which have garnered a total of 767 million interactions (comments, likes, and shares).

The study also found increased use of paid posts by world leaders.

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BCW Study found 50 leaders have paid to promote their posts, including President Trump who has promoted more than 50,000 posts on Facebook since creating his page.

In December of 2018, UK Prime Minister Theresa May’s page posted 74 paid ads to promote her Brexit plan.

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