Netflix distances itself from new Apple TV

Netflix has declared that it is not going to take part in the newly established Apple TV services.

The world’s dominant streaming service said it will not make its TV shows and movies available through Apple Inc’s upcoming video offering.

“We prefer to let our customers watch our content on our service. We have chosen not to integrate with their service,” Netflix Chief Executive Reed Hastings said on Monday.

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Netflix Chief Executive Reed Hastings

Apple is expected to unveil a television and video service at an event on March 25, a move that will amp up competition for Netflix and others that deliver entertainment programing online.

Asked about the looming competition, Hastings said the biggest challenge for Netflix is to “not get too distracted” by rivals but still “learn lessons” from them.

“These are amazing, large, well-funded companies with very significant efforts,” Hastings said. “They are going to do some great shows. I’m going to be envious. They’re going to come up with some great ideas. We’re going to want to borrow those.”

But, he added, “we will make this a better industry if we have great competitors.”

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