A new GeoPoll survey has ranked Citizen TV as the highest share nationally by 26%.
This is followed by KTN Home, KTN News, and NTV respectively.
The data covered the period between February 1 and February 14, 2019.
GeoPoll says stations that have more female viewers are Citizen TV, Maisha Magic East, and Inooro TV while KTN News, NTV and K24 had more male viewership.
The polls shows Citizen TV had the highest share of this two-week period on Tuesday, February 12that 19:00, during Citizen Nipashe News.
At this time 41.97% of those tuned in were watching Citizen TV. They also had a high audience share, 41.4%, Saturday, February 9that 11:30 am, demonstrating their strength during both evening and weekend timeslots.
NTV had its highest-rated timeslot at 11:30 am on Friday, February 1st, capturing 26.95% of audience share during that time, while KTN Home had a peak share of 25.4% at 18:30 on Wednesday, February 6th, when the Philippine novella The Promise was airing.
Outside Nairobi, the most watched timeslot by females was from 10 am to midday. It is also observed that two other time bands are quite popular amongst females. These are at 2 pm and 8 pm in the night, the later mainly dedicated to Telenovelas and Drama Series. Males have peak viewership at 1 pm, 4 pm, 7 pm and 9 pm going to 10 pm, during the time allocated to news for most channels.
“When observing trends by age group for those outside Nairobi, we find that TV viewership in the first two weeks of February 2019 is mostly by persons aged 35 years +, with age groups 15-24 and 25-34 years having a lower share of TV viewership across the day. TV viewership for those age 35+ is relatively stable throughout the day, with an increase in the evening hours. The younger age group, age 15-24, has peak viewership towards the end of the day, from 23:00 to 00:00,” GeoPoll says.