The Secret Behind Rich Image Capture of Nokia 9 Pure

Nokia 9 Pure View

Nokia 9 PureView uses five cameras to take a single photo

A new Nokia smartphone combines shots taken Concurrently by five rear cameras to offer owners what it says is “the richest image capture possible”.

This lets it preserve details in the highlights and shadows that would otherwise be lost as well as giving more control over depth-of-focus edits than rival devices, it claims.

It can also produce photos with up to 240-megapixel resolution.

Experts, however, warn that it may be a challenging device to market.

“Most store salespeople are not that well trained when it comes to explaining the differences between one smartphone camera system and another,” explained Francisco Jeronimo from market research firm IDC.


Francisco Jeronimo

“But this is not just about selling this device.

“It’s about building awareness for the brand by bringing innovation to the portfolio. And it may act as a halo product that drives sales of the firm’s other mid-range phones, which are its focus.”

Although labelled as Nokia, the handsets are made by HMD Global – a Finnish start-up that has been in business since 2016.

The company had a 3.3% market share in the UK in the last three months of 2018 – according to IDC – making it the fourth bestselling brand after Apple, Samsung and Huawei.

Nokia smartphones
Some experts believe the Nokia 9 will help attract attention to cheaper phones in the firm’s range

The Nokia 9 PureView was unveiled ahead of the start of the Mobile World Congress trade show in Barcelona and is priced at $699 (£536).

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