American Next Top Model creator Tyra Banks has announced the establishment of her new amusement park named Modelland.
She on her Instagram said that Modelland is, “a place where everyone can be a model.”
Themed ‘Step into your light’, the park according to its website has been “10 intense years in the making.”
It is set to open late this year, inviting select partners in the sectors of beauty, fashion, entertainment, food & beverage, and technology.
To be established at the Santa Monica Place, Modelland will entail open-air shopping, dining and entertainment just blocks from the Santa Monica beach.
Santa Monica Place is home to iconic world-class brand shops such as Louis Vuitton, Rolex, Hugo Boss and Nike as well as a collection of restaurants and entertainment experiences including a Disney Store, The Cheesecake Factory, Sonoma Wine Garden, ArcLight Cinemas and more.
Later this year, the Tesla vehicle company are also set to establish a showroom at Santa Monica.
Modelland, which is also the title of Tyra Banks’ 2011 book on beauty and the notions surrounding it, is yet again a Tyra Banks Company production where, “beauty and entertainment collide to create Beautytainment,” according to its press statement.
“Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun. I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty,” said Tyra Banks.