why K24’s Friday PR stunt failed

When celebrated TV anchor Betty Kyallo was making her major debut on mediamax network’s K24, the TV station instilled anxiety among Kenyans over the guest Betty was to bring on Friday 8:00 pm on her show, The Weekend with Betty.

The guest, whom everyone wanted to know was not revealed but instead termed as the mysterious VIP. This was in a move to keep viewers on the look so as to catch up with the show to see the mysterious VIP.

As a way of making Kenyans believe that there was indeed a mysterious VIP, the media house went ahead to hire expensive rides to be used in escorting the VIP. Limos and police chase cars could be seen moving slowly from Jomo Kenyatta International Airport, through Mombasa road all the way to Villa Rosa Kempinski in Nairobi’s Westlands area.

This left Kenyans imagining who the VIP was, with all those expensive rides and a full police escort, to the high class hotel in Westlands.

But did this work out? Well, 8:00 pm came, and the VIP had to be driven in the Limo to K24 studios at DSM place along Kijabe street. Guess what? The mysterious VIP was the show host herself, but how did Kenyans view this?

K24, a mediamax owned TV station has Deputy President William Ruto as the major shareholder. The PR stunt that was being played reached Kenyans from its negative side, with many reading malice in it.

According to Kenyans on Twitter, taxpayers’ money was used to hire the Limos and then the police service ordered to provide escort to fool Kenyans about the mysterious VIP.

See some of their reactions.

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