“KFCB is not against the adverts or sex education. We are just ensuring that the message reaches the intended audience. Some of these products are not meant for kids.
We have also enhanced our monitoring systems’ capacity by acquiring more efficient media monitoring technology”
“All of us want a morally upright society…the moral fabric of this country is broken. We need to go back to the basics and ask the hard questions
We need to separate between the message and the packaging. We are not against the message but we have to be careful on how it is packaged and who it is targeted at”
Here is how his explanation was backed up by a cocerned citizen.
What matters is how the message is passed. If passed in such a way that it encourages negative behaviour then that advert out to be flagged then banned. #KFCBbanOnAdverts
— Manuel (@KoechMmanuel) September 17, 2018
Parents have however been urged to take full responsibility to ensure that they regulate the content their children watch.
As the Board pursues measures to ensure children are protected from harmful content, we urge parents to be more vigilant in monitoring the content their children are watching on Television. #KFCBbanOnAdverts
— Global Voice (@larrykipz) September 17, 2018