Tweeps have launched debate online after one of the Taxi service ,Taxify re- branded its name to Bolt and introducing a new logo.
The update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing, with cars and motorbikes, to scooter sharing.
Speaking on why the company chose to make the change, Markus Villig, CEO and co-founder, Bolt said, “Taxify launched five years ago with a mission to make urban transportation more convenient and affordable. Our first product was a taxi dispatch solution that gave the company its original name.”
According to General Manager for East Africa at Bolt, Shivachi Muleji, while the company has made progress on their mission, they also started to outgrow parts of their brand, including the name.
Here are some of the reactions from the tweeps