Kilifi county began implementing the Environment Management and Coordination Act Laws that stipulates that no person shall operate loud sounds or any other amplifying machines that affect the public.
The county issued notices to club owners and investors organising beach parties, warning them of dire consequences if they played sounds higher than 35 decibels.
Differences openly played out during a stakeholders meeting on Thursday organised by the Department of Environment and Natural Resources, notifying them of the plan to enforce the sound regulations at the Malindi Municipal hall.
According to the investors, playing 35 dB sound music is too low and will not attract tourists who are their main clients frequenting the entertainment spots.
They opposed the move saying it is a plan to kill the already ailing tourism sector in the resort towns.
The Environment County Chief Officer of Environment Mariam Mohamed maintained that they would crackdown on those who play loud music as required by law.
Mohamed said an individual arrested for breaking the law will be fined between Sh600,000 to Sh4 million while corporates will part with between Sh2 million and Sh4 million.
Among those likely targeted were Rosada, Papa Remo Trucks and Kienyeji Joint that usually organise beach parties.
The investors wondered why the county did not come up with laws that suit their area which mostly relies on the tourism sector.
They threatened to take legal action if the county proceeded with the implementation.
The club owners insisted most establishments like beach parties and clubs were in the open which could only be attractive with loud music.