Safaricom Plc arguably remains to be Kenya’s telecommunication giant predominantly because it has been in the game in Kenyan soil for the last eighteen years as well as the services it offers to its consumers leaving far much behind her competitors.
Safaricom has announced its largest customer promotion campaign, dubbed “Shukrani Kocho Kocho Kenya Nzima”.
The ten-week campaign will reward more than 5 million Safaricom customers across the country with more than Sh250 million in prizes.In addition, more than 100 Safaricom customers will walk away with a Sh1 million cash prize each. To participate in the promotion, customers will earn ten entries for every KES 20 top-up, and one entry for every Sh20 transacted on M-PESA.
“The Shukrani KochoKocho Kenya Nzima campaign seeks to celebrate and reward our more than 29 million customers for their continued loyalty. It further reiterates our commitment to provide our customers with relevant products and offers in line with our promise of ‘Nawe Kila Wakati’,” said Sylvia Mulinge – Chief Customer Officer, Safaricom.
Qualifying M-PESA transactions include sending money, receiving money from a business, transfers from a financial institution to M-PESA, and all Lipa Na M-PESA transactions.
During the promotion, Safaricom will reward eight winners from each of the eight regions with KES 1 million every week. In the Grand Finale, Safaricom will reward one winner from each of the 47 counties with Sh1 million.
“We have structured the promotion to represent the diversity of the country by ensuring that we reward a millionaire in each county,” said Sylvia.Safaricom will hold an additional ten weekly draws for each of the regions which will see more than 500,000 customers win cash prizes of Sh 1,000. More than 5 million customers will also stand to win daily airtime prizes.
The Shukrani KochoKocho Kenya Nzima promotion comes on the back of the “Maisha Ni M-PESA Tu” campaign held in June to August 2018 and which saw seven Safaricom customers walk home with apartments in Nairobi’s Kahawa West estate.
The telecommunications giant receives criticism at times when some of the services fail to meet the standards of the consumers while still some question the motives of some of the promotions it rolls out to the users.