Is this true? Unilever to stock your shop on credit

The British-Dutch firm Unilever could supply your small shop with their products if you are broke and do not have enough money to buy their products.

You can later pay them after you sell the goods and get your share of the profit. This deal seems too good to be true, but actually this business model for Unilever is a culmination of the meeting in Davos in Switzerland back in the year 2017. The meeting sought to leverage on the model of mobile phone lending that’s taken root in Kenya.


The model taps into the potential of clients who lack access to the loans market because they lack a credit history.


Two years ago, the CEOs of Mastercard and Unilever met in Davos and looked at how they could expand businesses at the bottom of the pyramid. They chose Kenya because of the adoption of technology and mobile banking.

Image result for unilever products kenya


Unilever, the makers of products like Vaseline, Sunlight, Omo and Lifebuoy, had data on its 41 distribution points, and Mastercard could offer credit windows. What was needed was the buy-in from retailers who, according to Luck, are 400,000 across the country.


The ambitious project to identify and offer small businesses their products on a credit basis is dubbed as Jaza Duka.

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