Live streaming is coming to LinkedIn.
According to Tech Crunch, ‘The social networking service aimed primarily at professionals is launching LinkedIn Live this week for businesses and individuals to broadcast to one another.’
‘Streams are expected to include events such as conferences and product announcements, as well as Q&As from influencers on the platform. Other real-time content could also include earnings calls, graduate events, and awards ceremonies.’ they added.
The company said live-streams have been the most requested feature for the site. Viewers will be able to “like” videos during the stream, while interactive elements will include the ability to submit questions or offer ideas via a comments section, similar to other social media platforms that offer live-streams.
The feature is launching in the U.S. in beta as an invitation-only offering, giving LinkedIn a chance to iron out any creases before rolling it out to the entire community.
Microsoft-owned LinkedIn is keen to include slickly produced live-streams as opposed to shoddily made productions that have no hope of keeping you engaged. With that goal in mind, it’s partnered with a number of live-stream services that’ll help creators produce something worth watching, or, at the very least, with decent production values.
“Video has become one of the key drivers for member engagement on LinkedIn,” Peter Roybal, principal product manager at LinkedIn, said at the time, adding that the Vimeo integration was a bonus “for anyone who wants to gain more exposure and understand their reach to LinkedIn’s highly-engaged professional audiences.”