Pioneer artist JuaCali has recently shared a thread of videos in regard to the Play Kenyan Music Campaign.
The Singer, among other things, shared tips with upcoming artists on how to be successful in the industry
According to him, he believes that the government should be responsible to protect local artists.
However, he says that it will take a long time if people will wait on the government.
JuaCali says that it is good that artists are speaking up on their concerns although it has been an issue of the past.
He says that this time is different since artists who are getting airplay are making the loudest noise.
This, According to him is in good spirit because it means that top artists would like to rise with others and not alone.
Juacali highlights the secret of standing out in the industry is by dropping quality songs.
He also mentions that many people would like to ride with the campaign even thought their end game is not good enough.
He challenges them that it does not come that easy and they should put effort and make sure that their music can meet up to the standards.
JuaCali says that quality music is beyond airplay and mentions concept and creativity as the key to achievements in the industry.
He believes that what artists need is a conducive environment to give artist the psych to drop new hits.