Days after Kenyan Socialite Huddah Monroe launched her cosmetic line dubbed “Huddah Cosmetics”,the brand has been selected as the first social commerce merchant on Mula.
“I am excited to be the first Hustle-preneur to work with Cellulant and Facebook.” said Huddah ,adding that Mula Shops integrate augmented reality into Facebook Messenger and customers are able to try products before they buy them
She further explained that, Huddah Cosmetics was driven by passion, founder Huddah Monroe has said. The brand has been selected as the first social commerce merchant on Mula.
As the first social commerce merchant on Mula to launch the platform, Huddah Cosmetics will leverage on Facebook to provide a unique product discovery shopping experience for their customers.
Cellulant’s Chief Product Officer Faizal Mirza said, “No matter how you look at the future of innovation in Africa- the future is in providing a seamless experience in a space that is currently fragmented.
Adding that “This partnership with Facebook allows us to do so for a segment that is often neglected when considering the economies of scale in Africa.
“This is the beginning of our journey to offering seamless, smart and connected digital payment experience to our customers across Africa,” Mirza noted.
The initiative hopes to provide a simple and convenient online shopping experience for the rising number of micro-merchants (or Hustle-preneurs) on social media.
Mula is a collaboration between Facebook and Pan-African Payments company, Cellulant which plans to capitalize Augmented Reality (AR) in online sales experiences.
The Mula Shops will enable the customers to try products before buying them – a feature that has been lacking in many online stores.