Skin lightening, has taken over in Kenyan not only for celebrities but many Nairobi Slay queens are trying to be light-skins in almost every possible way.
When most women enhances their skin colour for success, Madam boss prefers to maintain her dark skin complexion.
In a post on Instagram, the singer said she can’t go for bleaching because she has her own unique features which are God given. Her long legs for instance.
“Show me one surgeon who has ever fixed height, that’s when you know you can’t dictate God’s way of building, Long legs for days ?? hapa nimewachapa 10Nill ???, hii hawes make God given ????? before you tell me to bleach my skin , get your legs to my height ????????????.” she said.
One of the biggest areas of concern for many women today is skin colour,to most women, being light-skinned is a step up the superiority ladder.
In some areas and schools of thought, fair-skinned women are considered more beautiful.
Light skinned women are thought to get more attention and opportunities than their dark-skinned counterparts.
During the days of slavery in America, the light-skinned women were assigned lighter jobs in the house while the dark-skinned slaves were often assigned manual jobs in the fields.
Today, the skin care industry is awash with harmful products for skin lightening.
The fact that Africa was largely colonized by white skinned people left citizens of the continent with a collectivized hang up about the supposed superiority of white-skinned persons.
Light skin is an industry in itself; women who crave light skin strive for monetary access to the cosmetic facilitation methods that make fair skin a reality,
Most young women have self esteem issues ,when it comes to the dating zone ,skin colour seems to trouble most young ladies especially the dark-skinned ones, it has produced an inferiority complex that is esteem shattering.
While the cliché goes that men can be “tall, dark and handsome”, whatever the latter two mean, it appears the light-skinned women get more attention.
Cultural products — movies, magazines, commercials also tell us that it is the light-skinned girl that gets most dated and is likely to be more successful.
And the stereotypes we have generated about skin tone feed the monster that is the multibillion-dollar skin-bleaching industry juggernaut.
A while ago, a report from Global Industry Analysts predicted that by 2020 skin lightening cosmetic industry would be worth a whooping $23 billion.
Interestingly, even though women lighten their skins due to perceived societal pressures, those who do that are quickly ridiculed.
Recently,Kenya Bureau Of Standards (KEBS) banned cosmetic products in Kenya which contain hydroquinone, steroids, mercury and hydrogen peroxide elements which are harmful to the human body. Furthermore, they have not been registered with the Pharmacy and Poisons Board of Kenya as medicines.