Safaricom new smart strategy to kick out unemployment

Photo: Youths sitting on the streets of Nairobi/courtesy

Safaricom through Blaze is determined to end the plight of unemployment especially among the youths.

Blaze by Safaricom has rolled out Blaze Link, an E-learning platform that will empower the youth by offering them free online & digital skills, that they can hit the market with and become their own bosses.

MS Fawzia Ali, Safaricom’s head of consumer segments said that Blaze Link is targeting 1.3 Million youths in Kenya in the first year, which will be underpinned by high internet penetration and support from Safaricom’s partners who include global giants Google and IBM.

“Young people who leverage this digital skills can go on to submit jobs at a world-class level on platforms like Fiverr.com, they can then get paid through the PayPal to MPESA Channel from anywhere in the country,” Said Charles Murito, Google’s Country Manager who was also present during the launch.

MS Fawzia said that Blaze Link is guided by two of the seventeen UN SDG’s which include Quality education alongside Decent work and economic growthShe said that those SDG’s help to keep Safaricom honest in its quest to give back to the society in which it operates.

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