Inside Samsung Folding Phone Fiasco

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The South Korean consumer electronics giant Samsung, spent nearly eight years developing the Galaxy Fold, which is part of the leading smartphone maker’s strategy to propel growth with groundbreaking gadgets.

On Monday said it is delaying the launch of its folding smartphone after trouble with handsets sent to reviewers. It planned to announce a new release date for the Galaxy Fold in the coming weeks.

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Some reviewers who got their hands on the Galaxy Fold early reported problems with screens breaking. Samsung said it decided to put off this week’s planned release of the Fold after some reviews “Showed us how the device needs further improvements.”

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Initial analysis of reported problems with Galaxy Fold screens showed they could be “associated with impact on the top and bottom exposed areas of the hinge,” Samsung said.

 There was also an instance where unspecified “substances” were found inside a Galaxy Fold smartphone with a troubling display, according to the company.

“We will take measures to strengthen the display protection. We will also enhance the guidance on care and use of the display including the protective layer.”

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The firm had earlier suggested some reviewers encountered screen failures because a protective layer intended to remain in place on the display was accidentally removed by reviewers.

Samsung is the world’s biggest smartphone maker, and earlier this month launched the 5G version of its top-end Galaxy S10 device. The firm is also no stranger to device issues.

While Samsung’s device was not the first folding handset, the smartphone giant was expected to help spark demand and potentially revive a sector that has been struggling for new innovations. Other folding devices have been introduced by startup Royole and by Chinese-based Huawei.

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