The star studded song ‘Chukua Selfie‘ was officially launched at an invite only event held at Kiza Lounge on Tuesday night.
The song, billed as one of the biggest collabos of 2019, was released two weeks ago and its video has been doing well on online platforms.
The song features Fena, Khaligraph Jones, Naiboi, Nyashinski and Jua Cali.
But behind the song’s racy video is a message advocating for an HIV/AIDS-free society.
Mr Eric Achola, the ‘Chukua selfie’ brand Ambassador, said the campaign targets young males aged between 18 and 24.
“We are targeting young men between the ages of 18 and 24 and urging them to know their HIV status using the self-test kits. Safe sex campaign also advocates for the use of condoms and being faithful to one partner,” said Mr Achola.
The yearlong campaign will highlight the need to practice safe sex.
Mr Achola explained they chose to use music in order to speak to the young men in Kenya.
The second phase will see them roll out the sports edition of the campaign so as to reach more youths.
The launch of ‘Chukua selfie’ was attended by celebrities who are part of the campaign including Jua cali, Nyashinski, Fena, Dj Redbone, reggae mixmaster Zj Heno and Dj Kalonje.
Others present were radio personality Tallia Oyando, DJ Kalonje, ZJ Heno, DJ Redbone and comedian Mr Shitty.
Here is the song with over 2 million views already: