Kenya has a beautiful wild life animals scenery that attract attention from all over the world.The questions is how much do we value the creatures that give us this much praise?
Companies that use animals to market their brands will now be required by United Nations Development Programme to raise funds for wildlife conservation.
In the new initiative dubbed Lion’s Share, the corporate world in all UN member states will be expected to make voluntary contributions every time an animal appears in their adverts.
The money raised will be channelled towards conservation of wildlife habitats and animal welfare
Advertisers like Kenya Commercial Bank which uses a lion in its logo or Nakumatt chain stores that uses elephant symbol are being asked to contribute 0.5 per cent of their media spending for each TV, print or online marketing campaign featuring an animal.
The campaign argues that whereas many corporate bodies use animals to advance their commercial brands and make profits, little or nothing is channelled back to the wildlife, most of which continue to be endangered due to human activities