Every adult woman uses sanitary towels at least once every month. It is a basic need for an adult woman who has not attained menopause. However, the Always brand has caused alarms in social media following a claim that it is substandard.
Always is a brand of feminine hygiene products, including maxi pads, ultra thin pads, pantiliners, and feminine wipes, produced by Procter & Gamble. It was first introduced in the United States in test markets in the spring of 1983, then nationally in May 1984.
Thin pads, pantiliners, and feminine wipes, produced by Procter & Gamble. It was first introduced in the United States in test markets in the spring of 1983, then nationally in May 1984.
By the end of 1984, Always had also been introduced internationally in the United Kingdom, Canada, France, Germany, and Africa. According to Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble, Always was Procter & Gamble’s “first truly global brand.
Research has been done on the sanitary Towels and some reports caution women from using sanitary towels. However following various complains raised by people over social media, it is evident that the producing company has been careless in manufacturing the product. see this
Am certain that you have seen the Always adverts that use the brand’s tagline to insist on how reliable the product is when it comes to safety during menstruation. The advert traces its roots to so many years back but it keeps on being improved. Here is the advert.
This advert has been proven wrong since the Always sanitary towels are not the best. Users of the product have reported so many faults in the product and they now want the Proctor and Gamble company to take care of the problems identified. However, the company sent a negative response to complaint something which stirred an uproar in social media.