As Bahati’s recording label EMB seem to be collapsing, Sauti Sol have launched their own, Sol Generation Records under which they intend to sign and unveil many more artists in future.
Sol Generation Records is about brotherhood and getting a new perspective of a Kenyan sound with the sole mission of producing iconic Live African acts, what they call ‘Dope music’ that comes from the heart to the heart.
This decision not to stick to a ‘sound’ sets them apart in an industry that has seen others like Ogopa Deejays come with ‘Boomba’ while ‘Genge’ was the handiwork of Clemmo at Calif Records.
For the globe-trotting boy-band, it has been a long time coming and has taken years in planning, especially managing the transition from musicians to artiste managers; “The transition has been intense for us but amazing. As artiste managers we get to grow other talents and impart the experience we have gathered over the years in them.”
Chimano is set to become the creative director and head creative for visuals and image, Bien will take charge of artistes and their repertoire (song writing) and digital strategy. In this, Bien will be helped by Savara, who is also in charge of artistes and repertoire in as far as production and business development. Polycarp will handle bookings and publishing.
Polycarp and Savara will be in charge of music production, although they intend to work with various other music producers since their sound is not limited.