Our current generation has been most of the times called ‘digital’ owing to the facts that they spent most of their time online and on social network for social and business reasons. The latter has caught the eye of many as it has been used by many young men for the betterment of their lives and has had effect to their personal lives as well of the societies they live in which has laid the basis of a forum that is being held in Nairobi.
The forum which will be held at The Lord Erroll in Runda seeks to bring together diverse entrepreneurs to share their journey, challenges & successes in a bid to grow their businesses. The platform is also aimed at providing an opportunity for the participants to interact and network.
The coming edition’s theme is dubbed, leveraging on social media to create revenue, in an effort to enlighten entrepreneurs on how they can use social media to build strong and profitable brands. Some of the speakers expected to grace the event are successful entrepreneurs who have tapped on the digital world to grow renowned brands. They are expected to demonstrate to the participants how they have created working businesses, via social media.
They include Timothy Kimani aka BlessedNjugush, CEO and founder of Njugush Creatives, Anita Nderu, top media personality and social media influencer as well, Waweru Kuria, the founder of an online financial services platform, InukaPap.
The event is organized by Money Series Africa an online business magazine and InsideOut Development, a local branding couch firm. Commenting about the coming event, InsideOut Development CEO Hannah Muchuki, said the idea behind the forum was necessitated by the need to address challenges facing entrepreneurs in the country and Africa at large.
“They say, 80 percent of our economy is supported by the private sector which largely consists of the small and medium enterprises. On the other hand, most of these businesses fall before they are 5 years of age. Founders Breakfast Kenya is committed to ensuring that we bring together all businesses and share ideas on how to address this,” Ms. Muchuki said.
“Looking at this edition’s theme, we realized that social media has a great potential of helping a lot of our local businesses showcase their products and services to the World. I mean, it is way cheaper in terms of cutting on marketing costs,” she added.
The second edition was graced by the Founder of SuzieBeauty Cosmetics Suzie Wokabi, Founder and CEO of Hyssop Properties Naftali Mwangi and Kennedy Nyabwala, the Chief Executive and Founder of Bwala Africa Group.
In the recent past, businesses and individuals are now more aggressive and engaging on social media with the aim of pushing forward their brands and content. According to the latest report by the Communications Authority of Kenya, the total number of active Internet/data subscriptions by the end of September 2018 stood at 42.2 million up from 41.1 million subscriptions reported end of June 2018 marking a growth of 2.7 percent.