Jalango shares strategy to promote Kenya music

Milele FM Radio Presenter Jalango has today shared the plans that are underway to find a solution of the media vs  music industry debate.

In a long post,  Jalango said that they are already organizing a meeting between Djs, presenters and Artists and the music research teams from different media houses which will be hosted at KICC by Nana Gechaga.

Jalango welcomed Khaligraph Jones who had today jetted back in the  country to update him on the developments while he was away.

Jalango also highlighted that each and every radio station has its identity and what they stand for, Here are some of the few that he listed.

Kiss 100 is the Kenya No. 1 hit station so they will be mostly be playing hits only and songs that are already out there and rarely will you hear them try to play new songs that are not hits!

NRG RADIO is the beat of the moment! So what’s hot at the moment is what counts.

Milele is the home of African hits so if it’s hot in Africa it will be played

Xfm is the home of Rock so they will not change from Rock to play Kenyan Music that is not Rock

1fm is purely Kenyan that’s why all day all time play Kenyan songs

Classic fm is home of classic hits so on and so forth!

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He insisted that  different business owners had different target audience to make for them money and it might be difficult to push for the 100% agenda.

The Milele Fm presenter also advised artists not to depend on traditional media only but put effort in other platforms.

He also challenged the top artists to support other local upcoming artists so as to grow the industry.

Have a look at his full post

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#PlayKenyaBuyKenya Welcome back @khaligraph_jones and thanks for starting this debate! Meanwhile am here still taking the heat…it's been too hot for me but you know me I stand for my word and I'll take the heat until we all agree and finally play Kenya Music 100 % , as we speak we are already organising a meeting between Djs, presenters and Artists and the music research teams from different media houses and thank to @nanawanjikugecaga she has agreed to host us at KICC. Today post is also to enlighten us on something most of us don't know. Each and every radio station has its identity and what they stand for and what they want to be known for! Kiss 100 is the Kenya No. 1 hit station so they will be mostly be playing hits only and songs that are already out there and rarely will you hear them try to play new songs that are not hits! NRG RADIO is the beat of the moment! So what's hot at the moment is what counts. Milele is the home of African hits so if it's hot in Africa it will be played Xfm is the home of Rock so they will not change from Rock to play Kenyan Music that is not Rock 1fm is purely Kenyan that's why all day all time play Kenyan songs Classic fm is home of classic hits so on and so forth! What Iam saying that before we also push we must also know that the different business owners had different target audience to make for them money. So once or twice will you hear a station move from their identity….Meanwhile main stream media…Radio..Tv…are all in their death beds…social media is taking over so depending on traditional media only will kill your career. Also Top Artists must now help and lift UPCOMING artists..Sautisol…Nyash…it's a challenge, I don't know what you are doing uko chini ya maji in support of local artists! Can you imagine if you took just one or two artists and held them to the last minute? Last Wasafi Festival nobody cared about Diamond everyone wanted to listen to Mbooso…support is just not by playing but a 360 support! Meanwhile click the link in my bio to watch Kiboko by @officialmasauti_ He will be the biggest artist in 2019.

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